Cookies and similar technologies are pretty cool. They can make your online experience personalised by helping us show you relevant Deliveroo adverts when you browse other websites or apps, help us to understand how you are using our services (including our website and apps), and save you lots of time by remembering your details. But how do they do it?
Cookies are small files that are stored on your device and often a unique identifier. They store small bits of data when you visit a website. We also use similar technologies to cookies, such as ‘web beacons’, ‘pixels’ or ‘tags’ on our websites and SDKs in our mobile applications which do a similar job to cookies. In mobile apps these technologies may collect and use the advertising identifier associated with your device. From now on we will refer to all of these technologies as ‘cookies’ for ease.
Cookies collect, record and share information about you and/or your device when you view a website, app or email. This information can include your language preference or login information, the device and/or browser you are using, the date and time of visits, and how you are using a website or app (for example, what pages you view the most).
For more information about cookies please visit All About Cookies.
Cookies usually have expiry dates that determine how long they stay in your browser or on your device:
If you turn off all cookies, Deliveroo won’t work properly. But if you want to, you can delete your cookies and manage how cookies are used for the browser you use.
Here are the instructions for desktop browsers:
And here are the instructions for mobile browsers:
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.
You can learn more about the exact cookies that Deliveroo uses, including the function that they perform, in the sections below.
Without cookies most websites wouldn’t work, that includes Deliveroo. The cookies necessary for Deliveroo to work allow us to:
If you log in to Deliveroo using social login, the social login partner (such as Google or Facebook) will use certain cookies to allow you to log in. You can check Google and Facebook’s privacy and cookie policies on their websites.
Analytics cookies help us understand how people are using Deliveroo. This helps us to constantly improve things. The analytics cookies we use allow us to see:
We often look for new ways of making Deliveroo as good as it can be. In order to do this we need to use… yes, you’ve guessed it: Cookies!
The cookies we use for this allow us to:
This might include ads for food types you’ve ordered before — or ads showing you what it's like to be a Deliveroo rider or explaining how to apply if you’ve previously visited our rider apply page.
Every email we send to you contains small gif files known as tracking pixels.
These are small graphic files that contain unique identifiers that enable us to recognise when our marketing subscribers have opened an email or clicked certain links. This allows us to record each subscriber's email address, IP address, device ID, date, and time associated with each open and click for a campaign.
We use this data to create reports about how interesting or useful our marketing campaigns were to our users, then we can adjust them to make our campaigns more relevant. For example, if you never open emails about sushi, we'll start to assume you don't want to receive emails about sushi!